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CMG / Chipotle Leverages Mobile Pickup to Skirt Drive-Thru Regulations

Chipotle Leverages Mobile Pickup to Skirt Drive-Thru Regulations
By limiting the experience to mobile pickup, Chipotle is bringing its “Chipotlanes” to non-drive-thru locations. In an interview with PYMNTS, Chipotle Chief Development Officer Tabassum Zalotrawala described how the fast-casual brand is expanding the reach of its mobile drive-thru lanes by removing some of the key elements that typically define the channel. Read More
Posted: Nov 29 2022, 11:22
Author Name: PYMNTS
Views: 110143

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