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Rattled and uncertain of its future, twitter stumbles on

Anxious employees, wary advertisers and hamstrung management: Twitter is limping along as it waits to l...

July 16, 2022, 2:41 am

Cardlytics: key challenges to look at before it takes off

Cardlytics has issues conducting multi-touch attribution models, which might hinder some advertisers fr...

July 14, 2022, 12:26 pm

The trade desk: understanding the retail media opportunity

advertisers are shifting towards retail media as cookies and device IDs become less relevant. US total ...

July 10, 2022, 5:27 am

Amazon is introducing new tech to monitor shoppers in its grocery stores and share data with advertisers

Amazon's 'Store Analytics' will work in conjunction with its Just Walk Out and Dash cart technology to surveil grocery shoppers more closely...

June 30, 2022, 8:18 am

Innovid: a compelling ctv stock

Innovid is the latest company that got caught in the SPAC sell off with share price down almost 80% from its SPAC price. The ad tech company is showin...

June 10, 2022, 10:56 am

Snap inc: revised guidance & steeping losses

Snapchat is struggling to monetize its userbase and bring a sufficient number of advertisers to its pla...

June 8, 2022, 3:00 am

Meta platforms stock: intrinsically cheap, time to buy?

Meta Platforms' stock price has been savaged by investors due to future growth concerns largely caused by changes to the Apple iOS. Meta is making sig...

May 31, 2022, 10:52 am

A warning sign for other advertisers? snapchat analysts react to shocking guidance cut, stock sell-off

Snap Inc (NYSE: SNAP) shares are plummeting 40% after CEO Evan Spiegel warned employees the company will miss its targets for revenue and earnings i...

May 24, 2022, 1:08 pm

Facebook-owner meta to share more political ad targeting data

Facebook owner Meta Platforms Inc will share more data on targeting choices made by advertisers running...

May 23, 2022, 8:04 am

Marriott launches media network that lets ads reach travelers

Marriott has joined forces with Yahoo to launch a media network that lets advertisers target consumers ...

May 16, 2022, 9:59 am

Twitter ad business could surge as advertisers pin hope on musk

Elon Musk's $44 billion deal to take Twitter Inc private could mark the end of the social media platform's advertising business, many in the ad indust...

May 11, 2022, 6:12 am

Here's what twitter could do to grow the company if advertisers end up fleeing the site after selling to elon musk, according to experts

If Elon Musk scares away advertisers with his approach to content moderation, what would replace the re...

May 5, 2022, 2:47 pm

Twitter fails to calm jittery advertisers over musk plans at rushed newfronts event

At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company....

May 4, 2022, 8:50 pm

Facebook plans to reduce hiring as revenue growth slows and inflation concerns increase

Facebook's parent company is pulling back on hiring mid-level or senior-level workers as advertisers re...

May 4, 2022, 5:23 pm

Netflix needs live sports

Netflix's traditional subscription-based streaming model is showing signs of being fully mature and no longer positioned properly in the ever-evolving...

April 26, 2022, 5:01 pm

Google parent alphabet misses quarterly revenue estimates

Google parent Alphabet Inc fell short of Wall Street estimates for quarterly on Tuesday, hit by moderating growth in its biggest business as ...

April 26, 2022, 4:09 pm

Twitter bans ads contradicting science on climate change

Twitter said Friday that it will no longer allow advertisers on its site who deny the scientific consen...

April 23, 2022, 8:33 am

Meta platforms: the next verse

Facebook has the three largest networks on the planet which still provides some of the highest ROIs for advert...

April 14, 2022, 8:20 am

The trade desk: google's threats are overblown

The Trade Desk (TTD) offers advertisers an innovative method of optimizing campaigns to get the most ba...

April 8, 2022, 6:41 pm

Buy this cheap tech stock for under $10 in april for big upside?

TV maker Vizio Holding Corp. (VZIO) is rolling out more streaming and digital ad features that it thinks will make Vizio a hit with consumers, ...

April 5, 2022, 3:48 pm


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