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Netflix's ad-supported plan attracts 15 million subscribers in first year
Netflix's ad-supported tier now has 15 million global monthly active users, one year after the streaming platform launched the tier. “We have built ...
November 1, 2023, 5:33 pm
Pinterest, inc.: impressive q3 performance with a promising growth forecast
Pinterest showcased strong growth in user activity and revenue generation in Q3, with a significant increase in monthly active users and a consistent ...
November 1, 2023, 3:20 pm
Snap's solid 3q results come amid continued competition, advertiser de-prioritization challenges
Snap Inc (NYSE:SNAP) continues to face numerous hurdles, including engagement headwinds, a challenging competitive landscape, advertiser de-prioritiza...
October 25, 2023, 3:41 pm
Amazon launches ai-powered image generation tool for advertisers
Amazon Ads introduced a new generative artificial intelligence (AI) solution for image generation, aimed at helping ...
October 25, 2023, 1:18 pm
Alphabet: staying the course as bard is set to usurp chatgpt
Alphabet's investments in AI, driven by Project Magi, will help counter competition from Microsoft's Bing and OpenAI's ChatGPT. The use of advanced AI...
October 25, 2023, 12:47 am
Snap ceo says mideast war causing some advertisers to pause campaigns – “war is fundamentally unpredictable”
Snapchat parent Snap hit a warning note on the ad front today, saying “forward visibility of advertising demand” is limited in part by reduced spe...
October 24, 2023, 6:13 pm
Does adtech promote diversity and inclusivity in ad campaigns?
Advertising technology, or adtech, is critical in the production and transmission of advertising campaigns. ad...
October 24, 2023, 12:09 pm
Stagwell (stgw) chairman and ceo mark penn to present at 2023 ana masters of marketing conference
NEW YORK and ORLANDO, Fla. , Oct. 23, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today annou...
October 23, 2023, 12:14 pm
Marin software announces date of third quarter 2023 financial results conference call
SAN FRANCISCO--(BUSINESS WIRE)--Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven ...
October 18, 2023, 4:20 pm
Alphabet (googl) aids advertisers with ai-powered feature
Alphabet's (GOOGL) Google rolls out AI-powered Spotlight Moments for YouTube advertisers, allowing them...
October 18, 2023, 12:03 pm
Nfts in adtech and digital art
The emergence of Non-Fungible Tokens (NFTs) has caused a seismic upheaval in the worlds of digital art and advertising technology (adtech). These one-...
October 16, 2023, 1:42 pm
Microsoft-owned linkedin lays off nearly 700 — read the memo here
Revenue growth at Microsoft's business social network has slowed as advertisers pull back in an uncerta...
October 16, 2023, 11:38 am
Can sharing data-driven insights enhance ad performance?
The driving element behind decision-making is data. Marketers and advertisers rely on a plethora of dat...
October 11, 2023, 9:34 pm
: ‘barbie’ was the rare original-film summer blockbuster. it will not reverse the franchise flood.
As studios and advertisers search for takeaways, analysts say the success of “Barbie” will be hard ...
October 11, 2023, 6:06 pm
‘barbie' was the rare original-film summer blockbuster. it will not reverse the franchise flood.
“Barbie” racked up superlatives and was the unlikely original film to dominate the box office this summer. But as film studios and ...
October 11, 2023, 2:06 pm
The trade desk: keep a close eye on this one as its future is bright
The Trade Desk's unique business model and focus on transparency have allowed it to stand out in the digital advertising industry. The company's empha...
October 9, 2023, 12:04 pm
Criteo contends with slowing europe, sliding u.s. consumer confidence (downgrade)
Criteo S.A. is a digital marketing software and service provider for retail industry and other advertisers...
October 6, 2023, 4:52 pm
Meta begins rollout of generative ai-powered features for ad creatives
Meta has begun its rollout of generative artificial intelligence (AI)-powered features for ad creatives in its Ads Manager. The features aim to help <...
October 4, 2023, 11:53 am
Meta starts rolling out generative ai tools for all advertisers
Social media giant Meta Platforms said on Wednesday that it has started rolling out generative artificial intelligence (AI) tools that can create cont...
October 4, 2023, 11:29 am
Avatrade and uae pl: a fusion of football and trading worlds
The UAE Pro League (PL) and AvaTrade have announced a sponsorship agreement. This announcement marks AvaTrade's entry as the latest sponsor to join th...
September 29, 2023, 1:38 pm