ADDYY / Adidas warns of losses in aftermath of Yeezy fallout

Adidas announced an endorsement deal with Kanye West in November 2013.  By 2019, Adidas sales of his Yeezy brand eclipsed $1 billion annually. more_horizontal

The ending of the partnership between the artist Kanye West, who now goes by Ye, in October 2022 appeared to come after weeks of his comments about Je more_horizontal

Adidas AG (ADDYY) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy). more_horizontal

The company expects a full-year operating loss of around €100 million, better than past projections. more_horizontal

adidas AG (OTCQX:ADDYY), the sports clothing retailer, jumped close to 5% in trading on Wednesday after it upped full-year sales and profit guidance a more_horizontal

Adidas on Tuesday hiked its full-year guidance and posted stronger-than-expected third-quarter earnings, aided by sales of its Yeezy inventory. more_horizontal

Adidas shares ADS, +3.81% rose 4% as the company pre-released its third-quarter numbers, reporting a 27% decline in operating profit on a 6% fall in r more_horizontal

The apparel and footwear company has sold more than half a billion dollars in Yeezy merchandise this year after ending its partnership with controvers more_horizontal