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GOOG / Alphabet Inc target price boosted on ad trends and margin improvements

Oppenheimer & Co analysts have increased their target price on Alphabet Inc (NASDAQ:GOOG) Class C (GOOG) shares to $160 from $145, while maintaining an ‘Outperform' rating on the stock, on improving ad trends and margin improvement, as Search and YouTube growth accelerated sequentially and cost savings begin to flow through to its financials. In an update to clients, they also noted the company's artificial intelligence (AI) initiatives are progressing, as Alphabet's generative AI integration into Search came in ahead of expectations, with 80% of advertisers using at least one AI product. Read More

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Posted: Jul 26 2023, 11:34

Author Name: Proactive Investors

GOOG News

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Has Microsoft Proved It's a Better Growth Stock Than Alphabet?

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By TechXplore
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Google's 2019 'Code Yellow' blurred line between search, ads

The former head of search at Alphabet Inc."s Google told colleagues in February 2019 that his team was "getting too involved with ads for the good of

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