GOOG / Microsoft, Meta, and Alphabet Struggle to Limit AI's Demand for Water

Big Tech's consumption of water at its data centers is already massive, but artificial intelligence makes it a lot worse. The companies talk sustainab more_horizontal

The maker of the popular videogame “Fortnite,” which battled Apple Inc. AAPL, +2.07% in federal court on similar grounds in 2021, is set to open a more_horizontal

Google has been making cuts to its real estate investments and has now ended its agreement with a developer of future campuses more_horizontal

Alphabet's revenue and earnings beat expectations, but cloud revenue was a disappointment. The business is positioning itself to be a clear leader in more_horizontal

For now, Google and YouTube parent company Alphabet (NASDAQ: GOOG , NASDAQ: GOOGL ) has a dominant position in the search-engine market. However, now more_horizontal

Microsoft has a broader business than Alphabet with multiple product categories generating more than 20% growth last quarter. Alphabet, however, could more_horizontal

Google has begun the rollout of Product Studio, a set of artificial intelligence (AI) tools that help merchants create and manage product imagery. The more_horizontal

The former head of search at Alphabet Inc."s Google told colleagues in February 2019 that his team was "getting too involved with ads for the good of more_horizontal