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YUGVF / YouGov snaps up Gfk consumer panels arm for €315mln

YouGov snaps up Gfk consumer panels arm for €315mln
YouGov is acquiring the consumer panels business of rival market research business Gfk for €315mln (£268mln) to beef up its presence in the fast-moving consumer goods (FMCG) sector. Gfk's consumer business has a presence in 16 countries with 100,000 panellists and data on purchasing trends representing 50% of European GDP and 145mln households. Read More
Posted: Jul 7 2023, 02:56
Author Name: Proactive Investors
Views: 110576

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YouGov snaps up Gfk consumer panels arm for €315mln

By Proactive Investors
July 7, 2023

YouGov snaps up Gfk consumer panels arm for €315mln

YouGov is acquiring the consumer panels business of rival market research business Gfk for €315mln (£268mln) to beef up its presence in the fast-mo more_horizontal

YouGov taps up senior Facebook exec to become CEO

By Proactive Investors
April 14, 2023

YouGov taps up senior Facebook exec to become CEO

YouGov, the international research and data analytics group, named one of the Facebook'syoug most senior figures here in the UK as its new chief execu more_horizontal

UK's YouGov says demand from Silicon Valley clients holding up

By Reuters
March 21, 2023

UK's YouGov says demand from Silicon Valley clients holding up

British online market research company YouGov said it had not seen any major drop in demand from its Silicon Valley clients in the six months to end-J more_horizontal

YouGov expects to deliver top-line growth after resilient first half

By Proactive Investors
January 27, 2023

YouGov expects to deliver top-line growth after resilient first half

YouGov said it expects to achieve top-line growth for the full year thanks to a resilient first-half performance and a healthy sales pipeline. In a pr more_horizontal


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