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Adidas cut ties with ye a year ago, but the controversies keep coming. here's a history of the brand's decade-long relationship with kanye west.
Adidas announced an endorsement deal with kanye West in November 2013. By 2019, Adidas sales of his Y...
October 27, 2023, 12:12 pm
Inside kanye west's troubled adidas partnership: tears. rage. thrown shoes.
The ending of the partnership between the artist kanye West, who now goes by Ye, in October 2022 appear...
October 27, 2023, 11:59 am
Adidas cuts projected losses by over $300 million after selling yeezy shoes
The apparel and footwear company has sold more than half a billion dollars in Yeezy merchandise this year after ending its partnership with controvers...
October 17, 2023, 4:42 pm
Adidas says latest batch of yeezy sales generated nearly $160m in q3
Shares in Adidas have gained 34% since the start of the year as investors gain confidence in CEO Bjorn Gulden's ability to turn the company around a...
October 17, 2023, 3:25 pm
Adidas ceo apologizes after saying kanye west didn't mean anti semitic comments
According to the Anti Defamation League, Adidas said it is “committed to fighting antisemitism” and opposes the “ugly hate” expressed by West....
September 22, 2023, 8:36 am
Adidas ceo has apologized for remarks about kanye west, adl head says
Adidas Chief Executive Bjorn Gulden has apologized for recent remarks that appeared to downplay the intent behind rapper ...
September 21, 2023, 7:08 pm
Adidas ceo says kanye west didn't mean his antisemitic remarks
Adidas Chief Executive Bjorn Gulden recently said he didn't believe that kanye West “meant what he sa...
September 20, 2023, 6:00 pm
kanye 'didn't mean what he said' about jews, adidas ceo says
Adidas CEO Bjørn Gulden said he doesn't think kanye West "meant what he said" when the rapper spewed a...
September 20, 2023, 8:54 am
Adidas ceo on kanye west after yeezy antisemitism fallout: “i don't think he meant what he said”
Bjørn Gulden, chief executive of Adidas, has given his first in-depth public comment on the fallout of his company's relationship with ...
September 20, 2023, 7:02 am
Adidas plans to keep 'carefully' moving more yeezy stock after making $437 million from its first post-kanye west sale
Adidas said it made $437 million from the first sales of Yeezy shoes since cutting ties with Kayne West. Some of the proceeds will be donated to gro...
August 4, 2023, 10:35 am
Adidas brings in $437m from yeezy inventory sale
The first sale of Yeezy inventory brought in $437 million for Adidas. It has been working to sell the apparel it has from its former partnership with ...
August 3, 2023, 5:25 pm
Yeezy sales back to old levels - despite adidas severing ties with kanye west
Adidas sold €400m (£345m) worth of kanye West-designed footwear from April to the end of June this y...
August 3, 2023, 12:18 pm
Adidas to release second batch of yeezy sneakers after breakup with kanye west
The online sale willstart Wednesday through Adidas smartphone apps and its website....
July 28, 2023, 12:56 pm
Adidas clearing out more yeezy shoes in second wave
Adidas is releasing a second wave of Yeezy shoes into the market as it moves to clear out the inventory of its defunct collaboration with Ye, formerly...
July 28, 2023, 11:40 am
Adidas revises operating loss guidance after yeezy sales
Adidas said it now expects to incur a significantly smaller full-year operating loss after making more than half a billion dollars in early sales of i...
July 25, 2023, 8:41 am
Adidas made more than $560 million off unsold yeezy's, report says
Demand for the shoes, designed by kanye West, appears to outweigh the controversy surrounding the artis...
July 24, 2023, 11:58 am
Adidas sells batch of yeezy shoes for $565m after cutting ties with kanye west
Last month, Adidas put its unsold Yeezy inventory up for sale. The German sportswear company sold 4 million sneakers within 48 hours, totaling $565 mi...
July 24, 2023, 9:12 am
With or without ye, yeezys sell faster than adidas can handle
Adidas has cashed in on surplus Yeezy stock, after terminating its contract with kanye West last year. ...
July 24, 2023, 7:45 am
Adidas makes half a billion dollars from unsold kanye west shoes
Adidas said it received orders worth more than US$56mln for four million pairs of rapper kanye West's Y...
July 24, 2023, 7:12 am
kanye west excess stock easing for adidas – analyst
adidas AG (OTCQX:ADDYY) is making progress in reducing the burden left by kanye West's Yeezy stock afte...
July 6, 2023, 6:56 am